Why you should try clear flexible packaging
for your product
According to the Flexible Packaging Association, technological innovation, sustainability concerns, and attractive economics are among the reasons for the phenomenal growth of sustainable packaging in the U.S. during the last 20 years.
American consumers are driving this trend. According to Packaging Digest, consumers want easy to use, recyclable packaging for most of the items they purchase in-store and online. And this packaging should match their busy, on the go lifestyles.
And savvy brand owners know that packaging is more than just a way to deliver a product to consumers. It acts as a subtle marketing tool that tells your brand’s story and creates a consumer experience.
Industry response has been strong. With an estimated $31 billion in sales in 2017, brand owners are embracing films, pouches, and bags as a go-to packaging solution that meets consumer demands for sustainability.
Should you jump on the trend? Here are some things to consider.
What exactly is flexible product packaging?
Flexible packaging is made from a variety of materials that can be made to easily change shape to best fit the product it’s holding. Types of flexible packaging include bags, pouches, liners, sleeves and sample packets made of paper, plastic, film, aluminum foil, metalized or coated paper or film, or any combination of these materials.
Here’s how flexible packaging really excels:
- It can be made in just about any shape, size, color, and thickness you need it to be.
- It can be free-standing or can hang from a retail display shelf or be attached to another product.
- Flexible packaging can feature spouts, zippers and resealable closures.
“There are virtually unlimited ways for flexible packaging to add to a brand’s perceived value,” said Michele Cole, President of EnvyPak.
Consumers see flexible packaging as convenient, portable and safe. From the industry’s point of view, it keeps food products fresh and extends the shelf life and stability of the product.
Reasons to try flexible packaging
1. Flexible packaging offers sustainable materials.
It’s true — people do judge your product by its cover (in this case, the package).
What does your current product packaging say about your brand? Can the materials or size be improved? Is your packaging manufactured using sustainable methods and materials?
A biodegradable alternative, with EcoPure® additive, makes the EnvyPak poly biodegradable but does not compromise recyclability; and it maintains the same shelf life as the regular standard poly counterpart.
Sustainability at Envypak means our products are beneficial, safe and healthy for individuals and communities throughout their life cycle. It’s also important to know that EnvyPak flexible packaging products are manufactured using clean production technologies and best practices.
“Our sustainable, clear flexible packaging measures up to tough consumer expectations. It is 100% recyclable, crystal-clear and available in multiple thicknesses that suit a variety of products,” said Michele Cole, President of EnvyPak. “Its ‘Green’ strength comes from its capacity for re-use and how easily it can be recycled.”
2. Flexible packaging can be cleanly manufactured.
Sustainable, flexible packaging has the edge over other, more traditional packaging formats in other ways, too. It generally weighs less, consumes less energy in manufacturing and transport and generates less greenhouse gas emissions.
3. Flexible packaging is right-sized for your product.
Savvy consumers and retailers are also demanding packaging that better fits what it’s storing and protecting.
According to Mintel, a leading market intelligence agency that tracks consumer spending and attitudes, 48% of consumers believe online stores need to do a better job of delivering items in packaging that better fits the product’s size.
- Large, unnecessary paper packages create extra waste and often are not required for many products.
- Because EnvyPak flexible packaging products are sized correctly to fit important materials, once they’re opened, they can be reused for indefinite storage.
“EnvyPak’s right-sized, flexible packaging reduces the environmental footprint of the product and offers a reusable, recyclable package that consumers can feel good about,” Cole said.
Rapid prototype development, small-batch trials, and testing ensure that brands working with EnvyPak receive a smooth, efficient product construction from start to finish.
What’s the best sustainable flexible packaging for your brand?
In summary, clear flexible packaging provides security, protection, and convenience for many types of products, from protective industry-specific packaging to creative, eye-catching private label packaging that makes a statement in the marketplace.
In order to cover industry-specific packaging requirements, EnvyPak works closely with specifiers to help determine the exact package design and construction that will enhance a product’s overall presentation.
Clear flexible packaging provides security, protection, and convenience for many types of products, from protective industry-specific packaging to creative, eye-catching private label packaging that makes a statement in the marketplace.
EnvyPak, a division of Univenture, is based in Ohio and manufactures the best-looking and best-performing polypropylene products in the marketplace. EnvyPak has been used by prestigious brands such as Mercedes-Benz, Citibank, PNC Bank, Target and others.
Contact EnvyPak at https://www.envypak.com/contact-us/ or phone 877-835-3052.