Why A Clear Poly Machine-Insertable Envelope Makes Sense for Direct Mail
If you’re using traditional paper envelopes for your direct mail program and aren’t thrilled with the results, maybe it’s time to try something different.
Before you make a decision, think about this.
- Did you know there’s a clear poly envelope on the market that is manufactured specifically to run problem-free through stuffing equipment?
These clear envelopes can be designed to interact with content in creative, unique ways that their paper counterpart just can’t.
If you’re curious, this is the place to learn more.
The best long-term direct mail investment
It’s important to note that a machine-insertable clear envelope is completely different from the plastic sleeves and poly mailers you see in your mailbox that are stuffed with coupons, fliers, and newspapers.
The EnvyPak clear poly envelope is a sturdy, fully-constructed, four-sided envelope with an open end and closed or “welded” sides and bottom.
It’s made with a robust, 4.5 mil clear polypropylene that’s specially engineered for compatibility with most automation equipment.
Video: Auto Insertion Process
Where the rubber hits the road, folks
Most poly envelopes on the market today are made from 1.6 or 2.0 mil poly. And paper is … well, it’s ordinary. It’s what everyone else uses.
At first glance, both may seem like pretty good options for direct mail. After all, they’re cheap, right?
Maybe not.
What do you actually save if that lower-cost poly envelope or cheaper paper one falls apart with the rigors of insertion and mailing or fails to lift response? Or even worse, what if it doubles your postage?
While it’s true you may pay more for EnvyPak clear mailing envelopes than for traditional plain paper envelopes, their return on investment will usually more than outweigh the difference in cost.
And best of all, you’ll have the peace of mind that comes with using a machine-tested and post-office-approved EnvyPak clear envelope.
Learn more about all the features of an EnvyPak Clear Envelope here.
How a clear poly envelope can save money on postage
EnvyPak Auto-insertable poly envelopes are fully automatable, at the letter shop and at the post office. This can mean some big savings for companies that mail large quantities and keep a tight production schedule.
And now comes the best part.
You can save on postage, too, when you use a machine-insertable EnvyPak clear envelope.
An EnvyPak envelope can be formatted specifically for both auto-insertion and to qualify for the EnvyPak Automation Letter Rate (ALR) postage.
- This means a machine-insertable clear envelope can mail at the exact same postage as traditional, less-impactful paper envelopes.
- This applies to marketing mail, non-profit marketing mail, and 1st class mailings.
- Postage is typically reduced by over 50% vs any other plastic envelope, polybag, or even a traditional non-machinable EnvyPak.
- Even better, EnvyPak ALR formats do not require an address label.
Watch the video to learn more.
EnvyPak clear insertable envelopes – to tape or not to tape?
EnvyPak’s machine-insertable clear envelopes without tape are compatible with most insertion equipment.
Most letter shops can automate glue sealing the envelope flap which is still USPS compliant as long as the glue comes within ¼” of the leading edge, trailing edge, and the bottom edge of the sealed flap.
EnvyPak envelopes with no tape have been used successfully in insertion equipment by major manufacturers such as:
- Pitney Bowes Flowmaster
- Bell + Howell
- Neo Post
- Buhr
- Kirk Rudy
- Swing Arm Styles
- Bowes and Bell & Howell, Neo Post, and others.
It’s always a good idea to ask EnvyPak for a test kit to see if an envelope works with the particular type of machinery you’ll be using.
The proof is in the results
In summary, a clear auto-insertable envelope, combined with great content and a compelling offer, can save money and make direct mail magic.
Major luxury car brands, such as BMW and Mercedes; banks, pharma, and IT providers have used The EnvyPak clear envelope with outstanding results.
Here’s how it worked for one company.
EnvyPak Success Story
A car manufacturer combined variable data with a fully-automatable EnvyPak envelope and created its own success story.
- They tested 150,000 of them against their traditional paper envelope control package.
- In order to meet tight mailing schedule deadlines, they also had these machine-inserted.
The result? They knocked it out of the park! The EnvyPak clear envelopes worked so well that now the manufacturer exclusively uses the EnvyPak mailer for its bi-monthly control package.
Read more about it here.
Ready to start your own direct mail success story?
Clear poly direct mail envelopes transform a stale, paper envelope direct mailer into something fun and interactive –a sure-win combination for getting the recipient to open the mailer.
Interested in learning more? EnvyPak has a full suite of optional services to give your product the “wow” factor it needs to succeed. We’ll work with you, from the early stages of design concept, all the way to the development of your direct mail project. And if you need us for labeling, inserting and mailing, we can help there, too.
Contact EnvyPak
EnvyPak clear plastic envelopes are in stock now and custom sizes are available by request.
Call 877-835-3052 to speak to an EnvyPak representative and discover how your brand can benefit from custom touches and interaction.
