ENVYPAK DIRECT MAIL RESULT STORIES
A residential services company relied heavily on direct mail for new customer acquisitions. Their creative team was in search of unique envelopes for an ambitious concept – mail from the future to promote long-term rate locks.
Many unique envelope solutions would have doubled postage and were not machine insertable. Controlling fulfillment costs and speed to market were both crucial to a successful program.
In November of 2018, EnvyPak presented two ALR (automation letter approved) concepts for a January 2019 test mailing. EnvyPak ALR is the only non-paper envelope that is USPS approved for automation
The acquisition envelope featured heavy metallic print coverage for a unique, futuristic look. Copy on the acquisition envelope stated, “Your January 2022 Statement is Enclosed.” The enclosed single-page letter was dated January 2022, congratulating the consumer on a good choice to lock in at low rates 3 years prior.
EnvyPak presented their stocked clear ALR envelope format. Insert copy was visible through the envelope and stated “Introducing a truly transparent” offer.
Both test concepts were wildly successful with very high open rates. They clearly stood out in the mailbox over the former control package. Automated fulfillment and automation letter postage both minimized the production costs which were key in driving ROI. Additionally, insert content costs were reduced vs the previous control.
did not yield higher ROI so they began searching for a solution with a highly unique look and feel. Due to budget constraints, automation letter postage was a necessity.
The client tested over 300,000 EnvyPak ALR (Automation Letter Rate) mailers at the end of Q3 2018. The mailer was designed to have a very official yet mysterious look to create intrigue. Custom graphics added to EnvyPak ALR’s unique look and feel resulting in a one-of-a-kind mailer.
The EnvyPak test mailer doubled previous response rates.
In September of 2014, the client ordered 225,000 EnvyPak mailers. They tested the control postcard vs that very same postcard inside of the clear unprinted EnvyPak. EnvyPak is curbside recyclable which met standards for a corporate “Green” initiative.
The EnvyPak package produced a significant lift in response in comparison to the control postcard. Additional costs were offset and overall ROI increased significantly.
In Q2 2016 the client tested 150,000 EnvyPak envelopes. The insert featured variable print information that was relevant to each consumer and visible through EnvyPak’s clear polypropylene. The poly envelopes were machine inserted to meet a demanding production schedule.
The EnvyPak poly envelope mailing resulted in an increased ROI, compared with the company’s previous paper envelope control packages. Variable images and copy, including dealer information, were printed on the insert – instead of a paper envelope – and visible through the clear polypropylene. This resulted in stand-out, relevant direct mail.
A national financial institution sought to increase the ROI for its credit card acquisition mailings. Traditional direct mail packages were no longer yielding desired results.
In Q1 2015 the client tested an EnvyPak mailer against their traditional control package. The mailer was designed so that print on the crystal clear EnvyPak envelope would allow contents to show through unprinted areas. This created a dimensional, interactive effect to maximize impact. Production costs were minimized by machine inserting this unique polypropylene envelope.
The initial test mailing of 230,000 pieces resulted in an increase in ROI over their previous paper envelope control package. Currently, the EnvyPak mailer is one of two alternating control packages.
The client has mailed nearly six million EnvyPak mailers over the past three-and-a-half years and has additional EnvyPak mailings planned. They continue to see higher response rates and ROI when compared to a variety of test packages mailed over this time period, including a full-window paper envelope with identical graphics.
A fine art distributor found catalog mailings to be an essential source of revenue. Their high-end catalog featured items ranging from $300 to over $300,000. Because the distributor’s per-catalog production cost was $20, it was essential that the mailing was problem-free.
In late 2017 the distributor’s printer teamed up with EnvyPak to design a clear poly envelope to meet client expectations. The envelope featured striking cover graphics designed to show through EnvyPak’s clear polished polypropylene. This EnvyPak custom-designed envelope featured heavy-duty side seams and an elongated, double-scored flap that wrapped around the catalog spine.
The distributor was thrilled because the Q1 2018 catalog mailing was a tremendous success.