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Case History: Innovative Retail Packaging
The Challenge

A large big-box retailer offers a premium add-on program with benefits including installation, technical support, and extended warranties. The program is essential to profitability. Historically, enrollments consistently fell short of quarterly goals.

The retailer sought a solution to affix program information to nearly every electronic product sold. Program branding standards required a high-end look and feel.

The Approach

In June of 2018 EnvyPak designed a custom crystal clear document holder for automated fulfillment. The design included 2” wide peel and stick tape for affixing to product boxes.

A tri-fold brochure and 3 slip sheets were machine-inserted in a lettershop at high speeds. The fulfilled EnvyPak document holders were shipped to individual stores and were affixed to product boxes as inventory was received.

The Results

The retailer saw an immediate, significant lift in program enrollments. EnvyPak’s recyclable double polished clear 4.5 mil polypropylene provides durability to withstand warehousing demands. It also has the high-end look and feel necessary to meet branding standards.

Automated document insertion allowed the retailer to minimize costs while providing scalability during peak times of the year. Over an initial 27-month period the retailer has purchased well over 6 million document holders with plans to continue the program indefinitely.

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