Direct Mail Success Story:  Telecommunications – Acquisitions and Trigger Based Mailings

The Challenge
A multi-service telecommunications corporation sought to increase response for their acquisition mailings. Results tied to targeted postcard mailings were no longer acceptable.
The Approach

The client ordered 225,000 EnvyPak mailers. They tested the control postcard against the same postcard inserted inside the clear unprinted EnvyPak. The EnvyPak envelope was also a good match to its corporate Green initiative.

The EnvyPak test package was machine inserted to meet a demanding production schedule, so it was considerably more expensive than the control postcard.

EnvyPak did not have the current USPS Automation Letter rate approvals it does now.

The Results

The EnvyPak test mailer doubled previous response rates.

As anticipated, the company’s weekly postcard mailings were completely phased out and replaced with the EnvyPak Mailer.

  • Additionally, the client conducted a successful test for a trigger-based program and transitioned it to EnvyPak.
  • Over 10 million EnvyPak packages were mailed over the 23-month period. During that time, EnvyPak beat every other mailer that was tested – even those that mailed at a much lower postage rate.
Ready to start your own direct mail success story?

From development to delivery, EnvyPak has a full suite of optional services to give your product the “wow” factor it needs to succeed. We will work with you, from the early stages of design concept, all the way to the development of your direct mail project, to give your direct mail project that extra “wow”
factor.

And if you need us for labeling, inserting and mailing, we can help there, too.