EnvyPak’s central campaign for 2013 dares its audience to “imagine” what could be possible with the engaging, interactive quality of clear envelopes. The knocked-out lettering on the envelope’s front offers a teasing glimpse of the colorful insert, provoking the recipient to see what’s inside. The butterfly motif puts a finishing touch on one of the company’s most successful campaigns, and it’s reinforced in the company’s print ads, trade show displays, and social media channels.
